Job Description
Are you a data-driven marketing strategist with a passion for organic growth? Nexus Digital Solutions is seeking a Senior SEO Specialist to lead our technical and content optimization initiatives. In this pivotal role, you will drive measurable traffic growth, enhance our search visibility, and collaborate with cross-functional teams to execute data-backed SEO strategies.
We are looking for an expert who understands the intricacies of modern search algorithms and can translate technical data into actionable business insights. Join a dynamic team in the heart of New York City and shape the future of our digital presence.
Responsibilities
- Technical SEO Mastery: Conduct comprehensive site audits to identify and resolve crawl errors, indexation issues, and performance bottlenecks.
- On-Page Optimization: Lead the strategy for keyword research, content optimization, and meta-tagging to maximize organic rankings.
- Link Building Strategy: Develop and execute high-quality backlink acquisition campaigns to build domain authority and referral traffic.
- Analytics & Reporting: Utilize Google Analytics 4, Search Console, and advanced SEO tools to track KPIs, generate weekly reports, and provide actionable recommendations.
- Competitive Analysis: Monitor industry trends and competitor movements to identify new opportunities and stay ahead of algorithm updates.
- Team Collaboration: Work closely with content creators, web developers, and product managers to integrate SEO best practices into the product lifecycle.
Qualifications
- Experience: 4+ years of proven experience in SEO, with a track record of improving organic traffic and search rankings.
- Technical Skills: Deep understanding of HTML, CSS, JavaScript, and website architecture to perform technical audits effectively.
- Tools: Proficiency in Google Analytics 4, Google Search Console, Ahrefs, SEMrush, and Screaming Frog.
- Certifications: Google Analytics or Google Ads certification preferred.
- Communication: Exceptional ability to translate complex technical concepts for non-technical stakeholders.
- Education: Bachelor’s degree in Marketing, Business, Computer Science, or a related field.