Job Description
We are seeking a highly analytical and creative Senior SEO Specialist to lead our organic growth strategy. You will be responsible for driving traffic, improving search engine rankings, and enhancing the overall digital presence of our clients. If you have a deep understanding of search algorithms and a passion for data-driven results, we want to hear from you.
Responsibilities
- Conduct in-depth technical SEO audits to identify and resolve crawl errors, site speed issues, and on-page optimization opportunities.
- Develop and execute comprehensive link-building strategies to improve domain authority and organic visibility.
- Collaborate with content creators and web developers to ensure SEO best practices are integrated into website architecture and content strategy.
- Monitor keyword rankings and organic traffic trends using tools like Google Analytics and Ahrefs, providing weekly performance reports to stakeholders.
- Optimize user experience (UX) metrics, such as bounce rate and time on site, to improve conversion rates.
- Stay abreast of the latest Google algorithm updates and search engine guidelines to maintain compliance and competitive advantage.
Qualifications
- 3+ years of proven experience in SEO, with a focus on technical SEO and content optimization.
- Strong proficiency in Google Analytics, Search Console, and SEO tools (e.g., Ahrefs, SEMrush, Moz).
- Experience with HTML, CSS, and basic JavaScript to perform on-page optimizations.
- Excellent analytical skills with the ability to interpret data and make strategic decisions based on findings.
- Strong communication skills, with the ability to explain complex technical concepts to non-technical teams.
- Bachelor’s degree in Marketing, Communications, or a related field is preferred.