Job Description
We are looking for a results-driven Senior SEO Specialist to join our high-performance marketing team at Apex Digital Group. In this role, you will be responsible for driving organic traffic growth, improving search engine rankings, and optimizing the digital footprint of our diverse client portfolio. You will work closely with our content, design, and development teams to ensure our strategies are implemented effectively.
If you are passionate about data analysis, technical optimization, and staying ahead of the latest search engine algorithms, we want to hear from you.
Responsibilities
- Conduct comprehensive technical SEO audits to identify and resolve website crawl errors, indexing issues, and performance bottlenecks.
- Develop and execute data-driven keyword research strategies to uncover high-value opportunities for organic growth.
- Optimize on-page elements, including meta titles, meta descriptions, heading structures, and internal linking to improve search visibility.
- Lead link-building initiatives, building relationships with industry influencers and acquiring high-quality backlinks.
- Analyze organic traffic trends and conversion data using Google Analytics and Search Console to report on ROI and KPIs.
- Collaborate with content creators to ensure SEO best practices are integrated into blog posts and landing pages.
Qualifications
- 3+ years of proven experience in SEO, with a track record of improving search rankings and organic traffic.
- Deep understanding of Google’s Search Essentials and algorithm updates (e.g., Panda, Penguin, Hummingbird).
- Proficiency in using SEO tools such as Ahrefs, SEMrush, Moz Pro, and Google Search Console.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
- Excellent written and verbal communication skills.
- Experience with HTML, CSS, and basic web development concepts is a plus.