Job Description
Are you a visionary SEO strategist looking to redefine organic growth for 2026 and beyond? NextGen Digital is seeking a highly skilled Senior SEO Specialist to drive our digital presence and lead our technical SEO initiatives. In this pivotal role, you will collaborate with cross-functional teams to optimize our web infrastructure, improve search visibility, and deliver measurable ROI through data-driven strategies.
Join a forward-thinking team that values innovation, transparency, and results. We are looking for a problem-solver who can navigate the complexities of modern search algorithms and translate technical insights into actionable business growth.
Responsibilities
- Develop and execute comprehensive SEO strategies to drive organic traffic growth and improve search engine rankings.
- Conduct in-depth technical audits of websites, identifying and resolving crawlability, indexing, and site architecture issues.
- Lead keyword research and competitive analysis to uncover high-value opportunities and market trends.
- Collaborate closely with content teams to optimize on-page elements, ensuring alignment with user intent and SEO best practices.
- Monitor, analyze, and report on SEO performance metrics using Google Analytics and Search Console; provide actionable insights for optimization.
- Manage and oversee link-building campaigns and outreach efforts to build high-authority backlinks.
- Stay updated on the latest algorithm updates and industry trends to ensure our strategies remain compliant and effective.
Qualifications
- 5+ years of proven experience in SEO, with a strong portfolio demonstrating successful organic growth campaigns.
- Deep understanding of technical SEO principles, including site speed optimization, mobile-first indexing, and structured data (Schema).
- Proficiency in using SEO tools such as Ahrefs, SEMrush, Moz, Google Search Console, and Google Analytics.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable recommendations.
- Excellent communication skills, with the ability to explain technical concepts to non-technical stakeholders.
- Experience with CMS platforms (WordPress, Drupal, or custom builds) and HTML/CSS basics.
- Bachelor’s degree in Marketing, Communications, Computer Science, or a related field.